The person behind Nicier
Ray Wilkins on coaching, children's books and why they belong together.
Don't be nice, be Nicier
Hello, I'm Ray
I help high-achieving professionals and organisations move from potential to performance.
As a careers and life coach, I work closely with individuals, and sometimes their families, to define clear career goals and build practical, tailored strategies to achieve them. By combining emotional intelligence with coaching techniques built with only you in mind, I help you bridge the gap between where you are now and where you want to be.
Whether you are navigating a career or life transition, seeking progression, or refining your direction, I provide honest guidance, accountability and a plan built around you specifically, because one size doesn't fit all.
My professional background
Retained and high-value mandate level work across Formula 1, MotoGP, wider motorsport, automotive and IT.
Present
Careers coach and life coach
Nicier
Across motorsport, automotive, IT and most sectors. Since 2003.
May 2012 to present
Careers Coach and Headhunter
F1, MotoGP, motorsport, automotive and IT.
July 2012 to present
Creator and author of the Paul the Pilot children's books (part-time)
In English, French, Spanish, Mandarin and Pinyin.
Why I write for children
I watched my young son as he watched a few TV shows, among them Bob the Builder, Teletubbies and Tweenies. I noticed he was chuckling at them but not learning anything, and I wished he could get more from them. One night I had a vivid dream about my son learning something useful, a life skill, while being entertained and amused, using a variety of languages. He is bilingual in English and Spanish. That vivid dream became Paul the Pilot. [RAY: confirm you are happy to name those TV shows; add what the series aims to do and any publishing activities to name.]
One person, two ways to help
Nicier is where my coaching and the Paul the Pilot books come together. [RAY: finish this in one or two sentences of your own: the link between guiding adults through career decisions and guiding children through new languages.]
How I like to work
Clear communication, practical solutions and honesty about what is possible. [RAY: keep, change or remove. This echoes the values in your brief.]
Journeys so far
- 3journeys so far: China, Barcelona and Paris
- 3languages alongside English: Mandarin, Spanish and French
- Morejourneys and languages on the way
What clients say
Ray has always provided us with only the highest quality candidates and has an uncanny knack for finding individuals who fit our company culture, saving us the time and hassle of screening an endless stream of mediocre applicants. A superlative recruitment specialist!
Miles TillingerRecruitment client As a recruitment expert Ray really stands out as someone who has integrity and deep insight into matching the individual and role opportunity. He is always willing to go above and beyond in order to provide a first class experience. I would recommend his services to anyone.
Daniel EdwardsRecruitment client
Frequently asked questions
Who is Ray Wilkins?
Ray is a career and life coach with a background in recruitment, and the creator of the Paul the Pilot children's books. [RAY: add one line in your own words]
What is Ray's professional background?
[RAY: summarise your recruitment career and key roles, from LinkedIn. Facts only.]
How do Nicier, the coaching and Paul the Pilot fit together?
Nicier is the home for both. The coaching serves adults making career and life decisions, and Paul the Pilot serves children and families learning languages. [RAY: add your own one or two sentences]
Why did Ray create Paul the Pilot?
[RAY: your reason in your own words]
Does Ray work with organisations?
Yes. Ray is open to conversations with airlines, educational organisations, publishers, sponsors and other partners. Use the contact form and choose the closest enquiry type.
Where can I see Ray's full experience?
The timeline on this page summarises it. [RAY: add your LinkedIn link if you would like it shown]
What is next for Paul the Pilot?
More journeys and languages are planned, along with digital content. [RAY: share only what you are happy to say publicly]
How can I get in touch?
Use the contact form on the Contact page and choose the enquiry type that fits.
Let's talk
Coaching, the books or a partnership. Start with a message.